Jolt Them With a Headline
Jolt Them With a Headline
For this week’s clear English speech tip, here is a tip for grabbing the attention of an audience: Jolt them with a headline.
A headline is a statement that surprises or challenges them.
Three rules for a headline
- It should be one sentence.
- It should hint at information that makes them curious or shocks them and makes them want to hear more.
- It should dramatize the topic.
Example: I have a message from our customers that negates something we once thought was true about what they are most thankful to us for – and it will surprise
you!
Rerun 10/7/2013 and 01/02/2017
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