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Free Speech Lesson

Part 2- Stand Up and Use Visual Aids

Part 2- Stand up and Use Visual Aids


The Wharton School of Business at the University of Pennsylvania did a controlled study of a presentation in which they tried to persuade people to invest their money in a new business.

  • Group A: told story sitting down, and  58% agreed to sign up for the business proposition.
  • Group B: same facts, numbers,  BUT used visual aids.  79% said they will sign up for the business proposition.



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