Rapport- What to Customize?

Go to the trouble of learning about the audience in any presentation..  Make six or seven references geared to your audience.  That makes you, the speaker, an insider and lets the audience know you took the trouble of learning about them.

Make comments – humorous statements, praise, or just simple observations – about the people you’re speaking to, the organization’s history, local businesses, local news, events, or customs.

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